WHY DO WE NEED AN INTEGRATED MARKETING PLAN? Marketing Definition The design of any materials that require printing to market or advertise the company's products/services. That includes your stationery, business cards, newsletters, promotional items (such as branded pens, magnets, hats, t-shirts), direct mail, and print advertisements. The MET Design Marketing Process Successful marketing entails six essential steps: Review of the current marketing plan of the company. Research the competition and the marketplace. Construct a plan taking into account the history, successes and goals of the company, and the current market conditions. The plan will outline initiatives that are distributed through various channels. Implement the plan by creating the materials for each initiative. Measure the results of the initiative. Without measuring the results the success is not known and can't be refined and improved in future campaigns. Repeat the cycle for that initiative or launch another initiative. MET Design Deliverables For a Marketing Project Integrated Marketing Plan Review and Analysis of Current Marketing Strategies Search Engine Registration Search Engine Positioning Keyword Buys Affiliate Marketing Strategic Partnership Development Email Campaigns