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CASE STUDIES


Sarabeth's Kitchen





Sarabeth's Kitchen creates award winning jams, cookies and cakes and features acclaimed Pastry Chef and Restaurateur Sarabeth (four restaurants bear her name in New York City.



Challenges


Redesign the site to better reflect the Sarabeth brand and create a more productive online experience for the customer.

Develop a solution that will allow for the synchronization of the online product catalog with the offline inventory database.

Develop a content management system to allow Sarabeth's non-technical staff to update the product catalog.

Solutions


Redesign the site to better utilize the homepage to draw prospects into the site.

Create a cohesive look and feel that reflects the Sarabeth brand using color, layout and interactive functionality.

Architect a more intuitive navigational system.

Develop an easy-to-use ecommerce system that includes the option to send items within one order to multiple addresses.

Design an online product database that can be downloaded and synced to an offline inventory database.

Create a featured item for the homepage and each major product category to entice purchase of that product.

Develop a component for customers to submit their experiences with Sarabethâs products.

Design an easy-to-use interface to display restaurant menus and recipes.

Develop a web-based, custom content management system to allow Sarabeth's non-technical staff to update the product catalog.