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CASE STUDIES


NAWBO New York





NAWBO (National Association of Women Business Owners) is a non-profit organization that provides resources and networking opportunities for women business owners. This site is currently in progress.



Challenges


Design and develop a Web site that reflects the NAWBO branding strategy.

Add value to the site for NAWBO members.

Ultimately, provide a real-time credit card transactions through an ecommerce component for the purchase of memberships and events.

Provide a system that will allow for improved handling of membership accounts.

Solutions


Designed the site using the NAWBO color palette and fonts. Created a look and feel that is consistent with NAWBO's brand by using white space, image treatment and graphic elements.

Ultimately, develop a password protected section for members through which they can access the membership database and links to valuable resources.

Ultimately, develop an online database that will include: an adminsistrative component for sending an automatic email alert to expiring members, the ability to maintain all content via a simple, content management system and the ability to export the database for use in online and offline marketing initiatives.